August 15, 2013
Ski industry targets Gen Y
The baby boom has crested and ski resorts around the country are targeting Generation Y as the next affluent market. The 18- to 34-year-olds represent billions in consumer spending and have earned a reputation for not wanting to be marketed to, according to SnowSports Industries America, which this week released a report delving into the generation's communication culture, and the environment they adapted-to as they matured into adults - all important insight for developing effective marketing programs.
August 03, 2013
August packed full of fun events at Copper Mountain
August at Copper Mountain is packed with adventure racing and musical extravaganzas, including a stop on the first-ever summer biathlon Powdr Shot series, and Kenny Rogers headlining this year's Copper Country.
August 01, 2013
Colorado skiing: Weather drives resort visits the past few seasons
Colorado skier-visit numbers have been on a wild ride since the last five years, slumping after the big recession, recovering to near-record levels during the super-snowy 2011 winter. Since then, weather and snow appear to be driving the train. Periodic reports from Colorado Ski Country USA from the last few years show intra-seasonal variations, with lulls during low-snow periods, and spikes when there's plentiful powder.
July 27, 2013
Multiple equipment failures cause lengthy power outage at Copper Mountain
Multiple power outages at Copper Mountain the past week were caused by faulty equipment in a substation feeding the resort. Xcel Energy believes the outages appear to be related to multiple equipment failures in the field and at the substation in Frisco, which serves the resort. As part of its investigation, Xcel will look at the overall system and power demand to try and prevent future outages, and to determine whether the power infrastructure serving Copper Mountain is adequate.
July 22, 2013
How about some horseback riding at Copper Mountain?
Along with the excitement of go-karting and downhill mountain biking, there's another way to experience Copper Mountain. A leisurely ride to timberline astride a big Western saddle horse will give you an entirely new perspective on the Colorado high country, as your trail guide tells you how the trappers and miners first set up camp in lush valley at the base of the resort more than 100 years ago.