August 15, 2013

Ski industry targets Gen Y

The baby boom has crested and ski resorts around the country are targeting Generation Y as the next affluent market. The 18- to 34-year-olds represent billions in consumer spending and have earned a reputation for not wanting to be marketed to, according to SnowSports Industries America, which this week released a report delving into the generation's communication culture, and the environment they adapted-to as they matured into adults - all important insight for developing effective marketing programs.

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